November 7, 2005

Nike To Shift Advertising To Digital Only?

by Guy Brighton

NikeNike will this week launch an integrated mobile, online and video
podcasting push, for its latest football boot range Ronaldinho Tiempo
Legend, the NMA reports. Video of footballer Ronaldinho’s training
session will only available via digital channels. There will be no
above-the-line media spend for the campaign.

According to Nike lead global producer David
Reti, the company is increasingly doing digital-only work. "It’s all
driven by the idea, so if suitable we’ll do just digital," he said.

NMA Article
Nike Football

Article categories: Advertising & Branding, Fashion

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3 Responses to “Nike To Shift Advertising To Digital Only?”

  1. Irakli
    Posted from: 84.154.126.189

    November 7th, 2005 at 5:57 am

    Laudable effort by Nike!
    Although showing video clips within the subsequently crashing browser is NOT exactly what podcasting is defined as :)

  2. Roland
    Posted from: 85.180.187.77

    November 7th, 2005 at 4:36 pm

    That it already went quite viral I can agree, as I have been sent one of the videos already more than a week ago! (Didn’t even know about this new campaign back then.)

  3. mspoke
    Posted from: 86.129.165.46

    November 18th, 2005 at 9:16 am

    Not viral at all, how do you make a 32MB .wav fiel viral. The mobile clip didn’t work for me either.

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