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Nike To Shift Advertising To Digital Only?

Nike To Shift Advertising To Digital Only?

By Guy Brighton on November 7, 2005

Nike will this week launch an integrated mobile, online and video
podcasting push, for its latest football boot range Ronaldinho Tiempo
Legend, the NMA reports. Video of footballer Ronaldinho’s training
session will only available via digital channels. There will be no
above-the-line media spend for the campaign.

According to Nike lead global producer David
Reti, the company is increasingly doing digital-only work. "It’s all
driven by the idea, so if suitable we’ll do just digital," he said.

NMA Article
Nike Football

Recent Articles By Guy Brighton

Guy Brighton is a regular contributor to PSFK.

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TOPICS:	Advertising, Branding & Marketing, Fashion
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