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June 30, 2006

Match.com are launching a set of ‘live-ads’, filmed in front of an audience and aired as normal commercials between shows.

Match.com has bought all the space in the three ad pods of a one-hour episode of Love Island, which is a reality TV show focused on romance. Match.com’s three ads, a one-minute spot and two 40-second spots, will be the only ads to air during the show.

Via Lost Remote

By Guy Brighton

in Advertising & Branding, Entertainment, Media & Publishing, TV & Film, Guy Brighton's Articles

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