June 30, 2006
Match.com are launching a set of ‘live-ads’, filmed in front of an audience and aired as normal commercials between shows.
Match.com has bought all the space in the three ad pods of a one-hour episode of Love Island, which is a reality TV show focused on romance. Match.com’s three ads, a one-minute spot and two 40-second spots, will be the only ads to air during the show.
Via Lost Remote
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