The not so discreet superhero storefront is actually just a front
for an after school tutoring facility known as 826NCY. Isn’t it
supposed to be the other way around? Modeled after 826 Valencia, a
nonprofit writing lab and tutoring center in San Francisco’s Mission
District, 826NYC opened its doors in September 2004 and is dedicated to
helping students, ages 6-18, develop their writing skills. They provide
after school drop-in tutoring as well as evening and weekend workshops
specializing in topics such as creative writing, student publications
and college essays.
The non-profit organization makes between a third and half of its
revenue from selling the superhero novelty items and receives the rest
through grants and donations. Since its launch two years ago, the
program has helped over one thousand students improve their writing
skills and has accumulated approximately 250 volunteers.
The overwhelmingly enticing storefront is the perfect incentive to
get kids to stop by and see what the center has to offer. The
thoroughly interactive and meticulously detailed environment is so
unique and has so much to offer, a second trip with friends in tow is
inevitable. Even we couldn’t help running our fingers over every
single object and demanding our parents buy us something fun.
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