Whole Foods Launches Spa Concept

We’ve watched Whole Foods explore fashion retail before, now we find news that the supermarket chain is moving into ‘wellbeing’ by including a spa in its new Dallas store. Star-Telegram reports;

Refresh: The Everyday Spa by Whole Foods Market is a new venture for the Austin-based supermarket chain. Housed in a 4,500-square foot space above the main floor are seven treatment rooms stocked with organic cotton sheets and towels and offering various massages, scrubs and other treatments. Massage chairs on the balcony overlooking the main grocery floor will provide a range of five- and 10-minute pick-me-ups. Spa guests who feel a bit peckish can order from the chef’s spa menu (the store also has a staff dietitian who can be booked for menu planning, diet consultations and shopping guidance).

Star-Telegram | 12/06/2006 | A Whole new grocery package

[via Luxist]