Nokia has released some videos on Youtube conceptualizing what the future of mobile communications may look like. They’re not meant to be showcases of products or devices currently in the works, but to stimulate discussion of the cool stuff we’ll be able to do with our phones/mobile readers in the future.
It’s a nice effort, even though the videos weren’t that impressive. But here are some thoughts:
1) Companies embracing Youtube as a viable media channel. It’s free, users can comment, share, and embed videos into other sites. Early this week, Virgin also tapped Youtube to get it off the ground.
2) It’s an example of Marketing Enthusiasm - Finding a bigger enthusiasm than your brand or product, and getting people involved. Nokia is about new ideas for mobile communications, not just phones. Perhaps they could also get involved with this.
3) The touchscreen interface is shown frequently. I wonder if Nokia expected this technology to come out as early as June?
Watch one of the videos:
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More reading: Net vid ads effective, According to Nielsen study.
(http://adweek.com/aw/national/article_display.jsp?vnu_content_id=1003536652&imw=Y)
January 25th, 2007 at 9:58 am
Lexus plans broadband channel (http://adweek.com/aw/iq_interactive/article_display.jsp?vnu_content_id=1003536057&imw=Y)
January 25th, 2007 at 9:59 am