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Coke Beauty

Coke have trademarked the name Lumaé and started to negotiate with department stores, who would carry the drink instead of supermarkets.

Piers Fawkes, PSFK
  • 20 march 2007

Fashionista hints that Coke are planning to launch a beauty drink – much like the Borba drink. They say:

They’ve trademarked the name Lumaé and started to negotiate with department stores, who would carry the drink instead of supermarkets.

Fashionista

PSFK Writer Piers Fawkes, PSFK
  • 20 march 2007