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Today's Ideas

Coke Beauty

Coke Beauty

By Piers Fawkes on March 20, 2007

Fashionista hints that Coke are planning to launch a beauty drink – much like the Borba drink. They say:

They’ve trademarked the name Lumaé and started to negotiate with department stores, who would carry the drink instead of supermarkets.

Recent Articles By Piers Fawkes

Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.

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TOPICS:	Food & Drink, Health & Wellness
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