Rumor: (RED) Raised $20m For Charity, Could Have Sold Licenses For $50M

We thought we’d just let our meme about (RED) lie, but the emails and comments suggest that there’s a number of people out there who are questioning the effectiveness of the (RED) charity. I suppose this is where we could get sued:

One whisper we received helped support our questioning: rumor has it that Motorola paid $10 million for a license to use the (RED) brand. So, if you have 5 brands who paid the same figure, (RED) would have raised $50 million from the brands who also did all their own marketing. So, how did they only get to $20m in charity donations?

We’ll publish any response from (RED) here.