April 13, 2007
Mike Byrne (Anomaly) On The Future Of Brands At The PSFK Conference NYC
Presentation: Brand New World – Mike Byrne (Anomaly)
Advertising is landfill, we need to create ways to plant seeds and grow life instead.
About the speaker:
MIKE BYRNE
Mike Byrne is the Creative Director of Anomaly. Mike is a former Creative Director at Wieden + Kennedy Portland where he served as the co-creative chief for the agency’s cornerstone Nike Account from 2000 to 2006. While at W + K Mike managed a creative group of over thirty people, oversaw creative development
for Nike in the US and Latin America. Sub-brands with Nike included: Basketball (Pro and Collegiate),
Football, Baseball, Running, Cycling (Lance Armstrong), Olympics, Soccer, Tennis and the ACG division.
Products included both footwear and apparel for men and women.
We will be holding PSFK Conferences throughout the year. Register your interest for attending in London, Los Angeles and Shanghai.
Video kindly sponsored by Renegade.
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