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Interview With Mark Earls, Author Of Herd

Interview With Mark Earls, Author Of Herd

By Guy Brighton on May 22, 2007

Mark Earls popped by the offices the other day to tell us about his new book ‘Herd: How To Change Mass Behaviour By Harnessing Our True Nature‘. In this video he talks to Piers Fawkes about the ideas behind his book, the Dove campaign, Brand Utility and something called Likemind.

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Guy Brighton is a regular contributor to PSFK.

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