May 22, 2007
Mark Earls popped by the offices the other day to tell us about his new book ‘Herd: How To Change Mass Behaviour By Harnessing Our True Nature‘. In this video he talks to Piers Fawkes about the ideas behind his book, the Dove campaign, Brand Utility and something called Likemind.
Inspiration to make things better.
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Great interview! Makes me want to check out his book.
May 22nd, 2007 at 6:32 pm
Nice interview, Piers. Just bought his book. Looking forward to it…
November 25th, 2007 at 1:14 pm