May 22, 2007
Interview With Mark Earls, Author Of Herd
Mark Earls popped by the offices the other day to tell us about his new book ‘Herd: How To Change Mass Behaviour By Harnessing Our True Nature‘. In this video he talks to Piers Fawkes about the ideas behind his book, the Dove campaign, Brand Utility and something called Likemind.






2 Responses to “Interview With Mark Earls, Author Of Herd”
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May 22nd, 2007 at 6:32 pm
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November 25th, 2007 at 1:14 pm
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