May 22, 2007

Interview With Mark Earls, Author Of Herd

by Guy Brighton in Global Community, Advertising & Branding

Mark Earls popped by the offices the other day to tell us about his new book ‘Herd: How To Change Mass Behaviour By Harnessing Our True Nature‘. In this video he talks to Piers Fawkes about the ideas behind his book, the Dove campaign, Brand Utility and something called Likemind.

                                                            

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Herd On Amazon

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2 Responses to “Interview With Mark Earls, Author Of Herd”

  1. Jack Cheng
    Posted from: 65.215.34.141

    May 22nd, 2007 at 6:32 pm

    Great interview! Makes me want to check out his book.

  2. Dan Melinger
    Posted from: 69.86.170.116

    November 25th, 2007 at 1:14 pm

    Nice interview, Piers. Just bought his book. Looking forward to it…

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