July 12, 2007

Hugh MacLeod On Wine 2.0 at the PSFK Conference London

by Piers Fawkes in PSFK TV, Food & Drink, PSFK Conference, Advertising & Branding

In this 25 minute video, Hugh MacLeod speaks about how a small South African wine company called Stormhoek shook up an industry with a web 2.0 approach, among several other things (including Microsoft).

Video thumbnail. Click to play
Click To Play

Notes
The Ad Lads selected these key learnings:

  • A brand should be seen as a social object.
  • If you wanna have a cool product, you gotta do cool shit.
  • Smarter conversations = better products.
  • Harness the power of Viral Mojo

PSFK Conference Los Angeles

Come listen to more inspiring speakers at the PSFK Conference Los Angeles on September 18 2007 in West Hollywood - psfkla.eventbrite.com.

Article Link | Share/Save | RSS | Twitter | Email News |

7 Responses to “Hugh MacLeod On Wine 2.0 at the PSFK Conference London”

  1. » WEB 2.0 Happy Dude: Online mutterings and insights…
    Posted from: 212.241.178.197

    July 13th, 2007 at 3:48 am

    […] Stomhoek goes global with web 2.0 […]

  2. The Rosemont Loving
    Posted from: 72.232.131.32

    July 13th, 2007 at 5:57 am

    […] PSFK - Hugh MacLeod On Wine 2.0 at the PSFK Conference […]

  3. Wine Marketing in the Consumer Content Era | Winecast
    Posted from: 64.13.232.178

    July 19th, 2007 at 7:55 pm

    […] as a “social object.” You can check out Hugh’s account of his campaign by viewing a 25 minute video of a talk recorded at the PSFK Conference in London last […]

  4. Hugh MacLeod parla di Vino 2.0 alla PSFK Conference London at
    Posted from: 81.31.151.19

    July 30th, 2007 at 5:37 am

    […] Via | Psfk.com […]

  5. Catavino.es - » Blog Archivo » El Marketing del Vino en la Era de los Contenidos Generados por los Consumidores
    Posted from: 207.210.105.88

    August 6th, 2007 at 7:23 am

    […] Stormhoek como un “objeto social”. Puedes ver el recuento de su campaña en un vídeo de 25 minutos acerca de su charla en la Conferencia PSFK grabado en Londres el mes […]

  6. Blogging for Marketing » Blog Archive » Wine 2.0
    Posted from: 213.171.218.163

    August 31st, 2007 at 8:31 am

    […] Probably the best case study to date of using blogging to significantly influence sales through the use of the blogosphere - http://www.psfk.com/2007/07/hugh-macleod-on-wine-20-at-the-psfk-conference-london.html. […]

  7. Wine Marketing in the Consumer Content Era » California Wine Country Tour
    Posted from: 204.13.55.54

    October 5th, 2007 at 5:24 am

    […] as a “social object.” You can check out Hugh’s account of his campaign by viewing a 25 minute video of a talk recorded at the PSFK Conference in London last […]

Leave a Comment

We're open to critical discussion but not abuse or spam. Note that your IP address will be published alongside your comment.

Search PSFK

Recent Stories

About PSFK

    PSFK is a global trends and innovation company that helps its readers, guests and clients make things better. PSFK publishes websites and reports; hosts conferences and events; and provides advice and consultancy. Contact us.

Sponsored by Anomaly

Advertise On PSFK

Hosting Provider

Accessibility

Sponsored Links