menu

Hugh MacLeod On Wine 2.0 at the PSFK Conference London

Hugh MacLeod On Wine 2.0 at the PSFK Conference London
Advertising

In this 25 minute video, Hugh MacLeod speaks about how a small South African wine company called Stormhoek shook up an industry with a web 2.0 approach, among several other things.

Piers Fawkes, PSFK
  • 12 july 2007

Notes
The Ad Lads selected these key learnings:

  • A brand should be seen as a social object.
  • If you wanna have a cool product, you gotta do cool shit.
  • Smarter conversations = better products.
  • Harness the power of Viral Mojo

Come listen to more inspiring speakers at the PSFK Conference Los Angeles on September 18 2007 in West Hollywood – psfkla.eventbrite.com.

+#advertising
+Advertising
+Europe
+Microsoft
+PSFK Conference
+PSFK TV
+technology
+UK
+USA
Trending

NBA And Google Partner Up On A VR Series

Advertising
NEW TREND REPORT


RETAIL SNAPSHOT IN LA

A neighborhood-by-neighborhood guide to the city's retail experiments.

DOWNLOAD TODAY

PSFK EVENTS


PSFK 2017 Conference

Ranked #1 of the Most Innovative Conferences of 2016 by Inc. Magazine


BUY YOUR TICKETS, MAY 19

Mobile Yesterday
Arts & Culture Yesterday
No search results found.