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Hugh MacLeod On Wine 2.0 at the PSFK Conference London

Hugh MacLeod On Wine 2.0 at the PSFK Conference London
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In this 25 minute video, Hugh MacLeod speaks about how a small South African wine company called Stormhoek shook up an industry with a web 2.0 approach, among several other things.

Piers Fawkes, PSFK
  • 12 july 2007

Notes
The Ad Lads selected these key learnings:

  • A brand should be seen as a social object.
  • If you wanna have a cool product, you gotta do cool shit.
  • Smarter conversations = better products.
  • Harness the power of Viral Mojo

Come listen to more inspiring speakers at the PSFK Conference Los Angeles on September 18 2007 in West Hollywood – psfkla.eventbrite.com.

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