In this 25 minute video, Hugh MacLeod speaks about how a small South African wine company called Stormhoek shook up an industry with a web 2.0 approach, among several other things.
The Ad Lads selected these key learnings:
- A brand should be seen as a social object.
- If you wanna have a cool product, you gotta do cool shit.
- Smarter conversations = better products.
- Harness the power of Viral Mojo
Come listen to more inspiring speakers at the PSFK Conference Los Angeles on September 18 2007 in West Hollywood – psfkla.eventbrite.com.