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Hugh MacLeod On Wine 2.0 at the PSFK Conference London

Hugh MacLeod On Wine 2.0 at the PSFK Conference London

By Piers Fawkes on July 12, 2007

Notes
The Ad Lads selected these key learnings:

A brand should be seen as a social object.
If you wanna have a cool product, you gotta do cool shit.
Smarter conversations = better products.
Harness the power of Viral Mojo

Come listen to more inspiring speakers at the PSFK Conference Los Angeles on September 18 2007 in West Hollywood – psfkla.eventbrite.com.

Recent Articles By Piers Fawkes

Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.

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TOPICS:	Advertising, Branding & Marketing, Food & Drink, PSFK Conference, PSFK TV
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