Hugh MacLeod On Wine 2.0 at the PSFK Conference London

In this 25 minute video, Hugh MacLeod speaks about how a small South African wine company called Stormhoek shook up an industry with a web 2.0 approach, among several other things.

The Ad Lads selected these key learnings:

  • A brand should be seen as a social object.
  • If you wanna have a cool product, you gotta do cool shit.
  • Smarter conversations = better products.
  • Harness the power of Viral Mojo

Come listen to more inspiring speakers at the PSFK Conference Los Angeles on September 18 2007 in West Hollywood –