Nokia Follows Gaming Strategy With N-Gage

The press release says:The service allows you to try all N-Gage games for free from any one of the tens of millions of compatible Nokia devices in the market…. You can also share the fun by connecting with friends, challenging players around the world, and participating in community activities in the N-Gage Arena.”As we expand our focus from a dedicated game phone to a gaming service, we are making getting and playing games even easier,” said Jaakko Kaidesoja, head of the games business at Nokia.

A few months back we reported on research that suggested that games not music could be the killer content for mobile phones. Analysis by Orange in May showed that there were just as many game downloads (750,000 over a 3 month period) than tones, music tracks and music videos combined. Maybe Nokia was listening… because they’ve just released a multi-player gaming system for their phones. The press release says:

The service allows you to try all N-Gage games for free from any one of the tens of millions of compatible Nokia devices in the market. Once captivated, you can conveniently download and buy a game on your device or PC and continue the fun. You can also share the fun by connecting with friends, challenging players around the world, and participating in community activities in the N-Gage Arena.

“As we expand our focus from a dedicated game phone to a gaming service, we are making getting and playing games even easier,” said Jaakko Kaidesoja, head of the games business at Nokia. “The N-Gage service combined with powerful devices, world class titles and brands, and interactive social networking features, takes the mobile gaming experience beyond traditional boundaries.”

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