menu

Treehugger Acquired?

Treehugger Acquired?
Innovation
Colin Nagy
  • 1 august 2007

The New York Post’s Peter Lauria reports that Discovery is acquiring Treehugger for approximately $10 million dollars:

Discovery Communications has scooped up a companion Web site to its upcoming Planet Green cable network, agreeing to buy Treehugger.com for about $10 million, The Post has learned.

The deal, expected to be announced today, marks the first acquisition for Discovery under new CEO David Zaslav and aims to build on the cultural movement toward environmentally friendly personal and business practices.

Not unlike the combination of Petfinder.com and Animal Planet, Treehugger.com, which was founded in 2004 and attracts 1.4 million unique monthly visitors, will serve as a digital compliment to Planet Green.

New York Post

Trending

Innovator Explains How Cognitive Computing Is Changing Consumer Expectations At PSFK Future Of Retail 2017

Retail
PSFK EVENT


FUTURE OF RETAIL 2017 CONFERENCE:
Transformation Strategies For Customer-First Business



BUY TICKETS

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

No search results found.