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Treehugger Acquired?

The New York Post’s Peter Lauria reports that Discovery is acquiring Treehugger for approximately $10 million dollars: Discovery Communications...

Colin Nagy
Colin Nagy on August 1, 2007.

The New York Post’s Peter Lauria reports that Discovery is acquiring Treehugger for approximately $10 million dollars:

Discovery Communications has scooped up a companion Web site to its upcoming Planet Green cable network, agreeing to buy Treehugger.com for about $10 million, The Post has learned.

The deal, expected to be announced today, marks the first acquisition for Discovery under new CEO David Zaslav and aims to build on the cultural movement toward environmentally friendly personal and business practices.

Not unlike the combination of Petfinder.com and Animal Planet, Treehugger.com, which was founded in 2004 and attracts 1.4 million unique monthly visitors, will serve as a digital compliment to Planet Green.

New York Post

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