menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Nike+ Supersonic: Run Hard to Play Hard

Nike+ Supersonic: Run Hard to Play Hard
Orli Sharaby

Nike is throwing a party, but tickets are going fast. Or rather, tickets are going to the fastest.

Nike+ Supersonic is an invitation-only race featuring live DJs, athletes, and Nike gear, to take place at a secret London location on November 17. To secure an invitation to this exclusive event, runners must compete in one of four qualifying races (the first is this Friday, Oct. 12). Only the fastest 1,000 will run Nike+ Supersonic, and only 2,000 of their friends will get to join the party. So there are two ways to get in: run fast, or keep fast company.

Instead of a simple microsite, Nike has built an online community to support the event: www.NikeSupersonic.com redirects to a MySpace page, very well designed with a nice degree of interactivity.

Nike + Supersonic

{{post.author_display_name}}
  • {{post.date_formated}}
{{post.author_display_name}}
  • {{post.date_formated}}
Read More Tap to Expand
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs Presents
The Future of Connected Life

Live Work Play Better:
The New Consumer and Their Journey to Effectiveness, Balance & Personal Growth