David Cohn of Vice Media joined the Tomorrow’s TV panel at PSFK Conference New York 2008 with other experts to discuss the impact of digital media on TV and the moving image industries. In this out-take, David explains why people seem to like Vice Magazine’s VBS.TV so much.
You can’t find it anywhere else. We think we’re covering stories, music, sports in a way that no one’s doing. Not aggregating other people’s stories. It’s in a voice that’s made the Vice brand successful. We’re not radically different from where MTV was 25 years ago but we’re approaching media content in a different way. It’s 25 years later, and there are thousands of alternatives and media platforms. MTV had the whole youth space to itself back then. There are millions of options now. We at VBS need to find those stories and tell them in a way that no one’s doing. That’s the reason to exist, a voice and point of view that no one else is covering.
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