June 30, 2008

The Google Content Network

by Dan Gould

After conquering the worlds of search and advertising, Google has set it’s sights on entertainment. It was announced today that Family Guy creator Seth Mcfarlane is teaming up with the search giant to “reinvent mass media”. The project, titled Seth MacFarlane’s Cavalcade of Cartoon Comedy will be distributed via Google’s Adsense system. It’s an animated series that will consist of 50, 2 minute episodes that will be pushed to websites matching the Family Guy demographic (you’ll see the animated shorts instead of google ads). The show will contain advertising in the form of preroll commercials or banners at the bottom of the video.

[NYT via Read Write Web]

Article categories: Advertising & Branding, Entertainment, Media & Publishing, Web & Technology

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