July 3, 2008

Times Square To Get First Solar & Wind Powered Billboard

by Dan Gould

Ricoh is building an nature powered billboard, scheduled to go up in Times Square this December. A first for New York, this solar and wind powered giant ad is only the third in the world. The other two are Pacific Gas & Electric’s in San Francisco and Ricoh’s original eco billboard in Tokyo. The ad’s lighting will be powered by 45 solar panels and 4 wind turbines. Strangely the system lacks any kind of back up power source. If there’s a cloudy day with no wind, the ad will not be illuminated.

[via Live Science]

Article categories: Advertising & Branding, Architecture, Environmental

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3 Responses to “Times Square To Get First Solar & Wind Powered Billboard”

  1. Jeremy
    Posted from: 196.25.255.214

    July 4th, 2008 at 2:24 am

    In South Africa we have billboards from Nedbank that power school kitchens!!! ( I think our solar-powered billboards were a world first.?.) A far better cry than powering themselves…
    They won the Cannes Grand Prix Award when they were created…

  2. mjw
    Posted from: 196.35.158.181

    July 4th, 2008 at 1:41 pm

    I was going to say the same thing. We have a Nedbank-sponsored solar-powered billboard(s?) in South Africa. Just no wind-powered ones yet, AFAIK.

    http://www.trendhunter.com/trends/solar-empowerment-nedbank-billboard

    http://www.cherryflava.com/cherryflava/2007/06/nedbank-billboa.html

  3. Eco-cartel luminoso en Times Square | Ecolosfera
    Posted from: 64.131.65.50

    July 10th, 2008 at 4:56 pm

    [...] PSFK cartel, carteles luminosos, eco-carteles, Ricoh, Times Square Turbinas de viento Hywind, un [...]

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