Slash
Coca-Cola to Fill Your Big Gulp with 100 Flavors

Apparently, Coca-Cola is on an innovation binge! In addition to introducing new design to their bottles, the world’s largest beverage firm is...

Christine Huang
Christine Huang on August 29, 2008.

Apparently, Coca-Cola is on an innovation binge! In addition to introducing new design to their bottles, the world’s largest beverage firm is planning on unveiling a proprietary fountain system capable of pouring 100+ different flavored beverages from a single unit. Though still in testing phase, these new dispensers are about the same size as the typical eight-valve ones, using higher concentrate ingredients to make it possible to cram several flavors cartridges into a small space.

AJC reports:

“Innovation is our lifeblood,” said Chris Lowe, president of the Coca-Cola North America food service and on-premise division, “and we wanted a dispenser that offers consumers greater beverage variety while helping our customers increase beverage profitability.”

Verdict: More soda flavors means more power to the consumer! Power to drink more sodas. 92 more sodas. Hm.

[via Engadget]

Thinking...