Portable Retail Store Debuts on Bond St.

In a new-ish version of the pop-up shop, high-end brand Iisli has opened up something of a pre-fab store on Bond Street in lower Manhattan. The retail outpost, which is 1,000 square feet large but currently takes up 2,500 square feet of raw space on Bond St., is designed to be taken apart and reconstructed easily in almost any space – it’s got a self-contained lighting system, fitting rooms, clothing racks, etc. The shop is furnished with pieces from founders Sisi and Nelson Li’s own apartment.

Sisi Li, who is the line’s designer, describes the brand’s retail vision:

For us, it’s like the modern way to do retail. This way, we can travel with the store and try out different neighborhoods. It’s like we are trying out the relationship before we marry.

The shop will remain on Bond St. till February 1st, before it moves on to other locations – possibly Miami, Las Vegas, Tokyo, or Berlin.

via WWD (subscription req)