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Pic: Localwashing At Whole Foods

Pic: Localwashing At Whole Foods
Piers Fawkes, PSFK

We thought this call out in the NYC Union Square Whole Foods felt a little like ‘localwashing’. Sure, these signs point to local brands – but not locally sourced products. We’re sure Brooklyn’s Gorilla Coffee people are psyched that the retailer is carrying their coffee but it’s not like they’re actually growing the stuff in the middle of Prospect Park.

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