Pic: Localwashing At Whole Foods

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We thought this call out in the NYC Union Square Whole Foods felt a little like ‘localwashing’. Sure, these signs point to local brands – but not locally sourced products. We’re sure Brooklyn’s Gorilla Coffee people are psyched that the retailer is carrying their coffee but it’s not like they’re actually growing the stuff in the middle of Prospect Park.

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  1. tricky tricky tricky… recently went on an ethical shopping tour… yes, so what if an item is branded locally – key is to find out where the product is made. Maybe if enough people ask managers and staff key questions loudly enough the point will eventually get thru – buying locally means sourcing the PRODUCT locally.

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