Kobe Bryant, one of the most popular NBA players in China, looks to grow his popularity with a new bilingual blog in China. Danwei points us to the Chinese / English blog that launched this week on Sina.com, one of the largest Internet portals in China. Within two days, Kobe’s first blog had accumulated 120,000+ views and 4800+ comments.
In his first posting, Kobe discusses how the bilingual blog will connect him with his Chinese fans:
I feel this blog really gives me the chance to connect directly with all of you — my Chinese fans. It’s kinda like staying close to you while I can not be in China right now in person because of the NBA Season.
Interestingly, Kobe also discusses his blog reading habits:
I check out blogs that are all over the “map”. From blogs about movies, to music, to fashion — I try to stay pretty connected to what is going on in the World. I like to read blogs or web-articles on other successful and competitive people. It helps me to learn what works and doesn’t, and better form my approach to life. I really don’t have one particular favorite, but I do spend a fair amount of time surfing the Web.