This past January, PSFK hosted the Good Ideas Salon London. Starting the day off, Mark Earls, author of Herd, began by discussing the importance of gathering inspiration across categories, market sectors, and groups – and ultimately, how to turn those insights into mass change. Effectively, Mark explains why innovation is important.
Mark Earls stressed that innovation is an exercise that needs to be practiced. The mere process of looking for new ideas allows you to challenge whether or not your existing ones are any good. Even if a new idea is not perfect, it can still shine a new light on existing ideas.
On an individual level, Mark explains that keeping your ‘new ideas radar’ running prepares you for the real game-changing opportunities when they do come. On a corporate level, the quest for new ideas is good for business because it simply makes everyone’s jobs more interesting. If people are interested and engaged, they produce better ideas of their own and are more inclined to see them through.
On April 2, 2009, PSFK will be hosting our 8th PSFK Conference in NYC. For tickets or more information, please visit www.psfkconferencenyc.com
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