Brown Bag Luxury

The Economist points us to news that upmarket fashion site Net-A-Porter is now offering customers the option of receiving their deliveries in brown bags so as not to get to much attention for their shopping habits. The business newspaper says:

And even wealthy people who are not feeling the pinch may have become more cautious about spending ostentatiously. Net-a-Porter, an upmarket fashion website, now offers the option of having designer outfits delivered in a brown paper bag.

On the Net-A-Porter site, the company offers various packaging options including ‘Discreet Packaging’ for New Yorkers. The site reads:

Discreet Packaging – Psst… Your secret is safe with us! Your order will be delivered in an unbranded recycled brown paper bag.

Net-A-Porter