James Jarvis x Nike Animation

Wooster Collective points us to a great animation made by James Jarvis for Nike. Wooster’s title says it all: “Sometimes Brands and Artists Get It Right… This Is One Of Those Times.”  Jarvis’ take on the collaboration:

I had become interested in the idea of characters that were less referential and more iconic and abstract. I particularly wanted to do something with a potato-headed stick-man that I had been drawing at that time.

The film was inspired by certain personal experiences in running – a favourite run over Blanchland moor in Northumberland, being attacked by a crow in Singapore – and also by the transcendent, almost psychedelic experience of the simple act of running.

Rather than a marketing project inititated by Nike, the film was something proposed and produced by myself, and as such I hope represents a much more equal collaboration with a brand.