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Monocle x’s Brands (v Agencies?)

Monocle x’s Brands (v Agencies?)

10 examples of collaboration between Monocle magazine and brands in their July/August 09 issue. The publisher has worked with Taiwan, Lille and Singapore development boards, a property developer in Tokyo plus brands includi Hyundai, Diageo, Absolut and BMW.

Piers Fawkes, PSFK

4. Diageo Reserve – Cocktail and mixology news for the drinks company.

5. Absolut – An 8 page travel-guide spread also promotes an Absolut sponsored 132-page pocket-sized travel handbook available with a sale of Absolut vodka at international duty free stores. The book is a guide to 25 leading business cities and 25 resorts for beach and snow.

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6. BMW – A 4 page Monocle styled ‘ad’ for the 5 series. BMW is also sponsoring a Summer Series of podcasts.

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7. Taiwan – A 4 page spread describes the hot spots of ‘Urban Taiwan’. This is the 3rd part of an advertorial series that has also run in previous issues of Monocle.

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8. Lille Tourism – A 2 page snapshot of the finer parts of the rail-connected French city.

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9. Singapore – A 2 page spread that advertises collaborative report on Singapore that can be purchased in August. (Ignores swipe made at the city by the writer Matthew Sweet earlier in the magazine!)

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10. Hirakawacho Mori Tower – A 4 page guide to 21st century Tokyo living covers everything that this new residential block has to offer – helipad included.

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Monocle

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