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Pic: Obama Deli

Pic: Obama Deli
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Dave Pinter, PSFK
  • 29 june 2009

You’d be forgiven if the first response to the above image was that either some photoshop work or guerrilla street art. But the truth is that the Obama Deli and Grocery will open for business shortly in Brooklyn, NY. From a branding perspective this is getting a lot of pedestrian attention. But maybe not the best. While shooting this photo, a gentleman passing by on the sidewalk said some in the neighborhood are already talking about a protest. The Obama brand was extended in a lot of clever ways (Shepard Fairey’s poster for instance) but there may actually be a limit.

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