A Need for Relaxation: The Anti-Energy Drink

Offering “an acupuncture session” in every can, the Canadian beverage maker Slow Cow, has produced a relaxation drink to calm your nerves and easy jitteriness from energy drink consumption. An antidote to drinks like Red Bull and Rockstar, Slow Cow was developed to help people de-stress.

Unlike the energy drinks that contain synthetic chemicals such as taurine and caffeine that tend to increase anxiety, Slow Cow contains theanine, chamomile, valerian, passiflora and other ingredients known for their calming effects. The beverage is formulated to increase mental awareness while improving relaxation. After a long day of work on an energy drink, or coffee high, Slow Cow can prevent the post-hit dip that caffeine and other stimulants cause. A natural fit for spas, hotels, and airlines.

Slow Cow’s tongue-in-cheek logo hasn’t gone unnoticed. The launch of the drink has stirred a strong reaction from Red Bull, and has asked them to formally shut its operations because the packaging of Slow Cow closely resembles the energy drink maker. Some critics think Slow Cow’s branding is ingenious…what do you think?

[via Springwise]

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