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London Shop’s Sale Based on Summer Temperatures

London Shop’s Sale Based on Summer Temperatures

By Dave Pinter on July 29, 2009

London’s Social Suicide boutique on Ganton Street is offering sale prices on apparel based on how hot it is from day to day in London. They have a sign posted in the shop which displays the temperature, and savings. Obviously the time to visit is at the peak of a heat wave, but the promotion is a distinctive take on retail sales that are happening everywhere.

social_suicide_1

[via it's nice that]

[photos via it's nice that, black knave]

Dave Pinter

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Dave Pinter is a senior editor at PSFK and focuses on automotive, design and retail news. Dave is a New York based concept designer. He's written and contributed photography for PSFK targeting retail design and branding, automotive marketing and design, and the NYC creative culture scene.

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TOPICS: Environmental / Green, Retail
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