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London Shop’s Sale Based on Summer Temperatures

London Shop’s Sale Based on Summer Temperatures
Retail
Dave Pinter, PSFK
  • 29 july 2009

London’s Social Suicide boutique on Ganton Street is offering sale prices on apparel based on how hot it is from day to day in London. They have a sign posted in the shop which displays the temperature, and savings. Obviously the time to visit is at the peak of a heat wave, but the promotion is a distinctive take on retail sales that are happening everywhere.

social_suicide_1

[via it’s nice that]

[photos via it’s nice that, black knave]

Retail
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