London Shop’s Sale Based on Summer Temperatures

London’s Social Suicide boutique on Ganton Street is offering sale prices on apparel based on how hot it is from day to day in London. They have a sign posted in the shop which displays the temperature, and savings. Obviously the time to visit is at the peak of a heat wave, but the promotion is a distinctive take on retail sales that are happening everywhere.

[via it's nice that]

[photos via it's nice that, black knave]