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Milan’s Design Supermarket

Milan’s Design Supermarket

By Sam Biddle on July 27, 2009

La Rinascente, Milan’s landmark 150-year-old upscale department store, recently received a much-needed shot in the arm from retail aesthetic guru Vittorio Radice. Radice renovated a floor in the store’s lower levels, unveiling La Rinascente’s new ‘Design Supermarket’—an upscale, affordable selection of masterful Italian design objects, arranged in an approachable, minimalist retail setting, with entire shelves devoted to esteemed brands like Kartell, Alessi and Nespresso. The store’s prices are meant to be as friendly as its interior, with design items available for as little as 9 euros.

[via The Moment]

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TOPICS: Design & Architecture, Retail
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