Toyota IQ Designs a New Font for Itself

Happiness Brussles, an agency based in Belgium recently completed a project to design a new font for the Toyota IQ to demonstrate the small car’s agility. Instead of going the usual route on sitting down at the computer and tweaking vectors, they decided to let the car design the font itself. Assisting the process were two typographers, a motion capture programmer, and a racing driver. The car was filmed in a warehouse and the movements were translated digitally into each corresponding letter.

Toyota is giving the font away for free and you can get it here.

[via creative review]