Joey Roth Scavenges And Builds Show Booth With Discarded Materials

Designer Joey Roth arrived at the Javits center for the NY Gift Fair last week with some of his products, a Japanese hand saw, and a sketchbook. While other vendors bought crates and pallets full of stuff for their booth displays, Joey instead decided to go about constructing his booth at the show in a unique manner – by using the scraps from the other booths . PSFK tagged along with Joey as he built his booth and we documented the process and result. We put together a short video with Joey explaining the inspiration and unique construction process he went through.