New Fashion Collection Made Out of Recycled Advertising Billboards

New Fashion Collection Made Out of Recycled Advertising Billboards
Laura Feinstein
  • 14 august 2009

To all those people who complain about advertising billboards being eyesores and contributing to waste, design company  Artecnica has the solution: recycling the old ads and turning them into something wearable and aesthetically pleasing.

According to

Artecnica has a new collection that has been born out of recycling advertising billboards. impressed by artecnica’s design w/ conscience program, TBWA, the advertising agency for such companies as apple, Adidas and absolute vodka, requested Artecnica to exclusively recycle their large format billboards into products. after a 2-year design process,they are presenting the first two commercial products of the billboard collection.

The first of these products is a stretch bag, which comes in two colors: whatever billboard it was recycled from and natural brown leather.

New Fashion Collection Made Out of Recycled Advertising Billboards

New Fashion Collection Made Out of Recycled Advertising Billboards

These bags are die cut from 100% recycled billboards, and have the ability to hold up to 75lbs. Additionally, the 2-D design lies flat but when in use, stretches into a
3-D structure.

The second product being rolled out is a set of envelope inspired cases that are crafted from sustainable cork and lined with billboard advertisements.
The cases come in the three different sizes for maximum versatility:  the small and medium size can fit into a small clutch or bag, while the largest one can used as it’s own carrying case.

New Fashion Collection Made Out of Recycled Advertising Billboards

designboom: “artecnica: billboard collection”


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