New Fashion Collection Made Out of Recycled Advertising Billboards
To all those people who complain about advertising billboards being eyesores and contributing to waste, design company Artecnica has the solution: recycling the old ads and turning them into something wearable and aesthetically pleasing.
According to designboom.com:
Artecnica has a new collection that has been born out of recycling advertising billboards. impressed by artecnica’s design w/ conscience program, TBWA, the advertising agency for such companies as apple, Adidas and absolute vodka, requested Artecnica to exclusively recycle their large format billboards into products. after a 2-year design process,they are presenting the first two commercial products of the billboard collection.
The first of these products is a stretch bag, which comes in two colors: whatever billboard it was recycled from and natural brown leather.
These bags are die cut from 100% recycled billboards, and have the ability to hold up to 75lbs. Additionally, the 2-D design lies flat but when in use, stretches into a
The second product being rolled out is a set of envelope inspired cases that are crafted from sustainable cork and lined with billboard advertisements.
The cases come in the three different sizes for maximum versatility: the small and medium size can fit into a small clutch or bag, while the largest one can used as it’s own carrying case.