Kraft, the manufacturers of the Iconic Australian spread Vegemite have recently released a spin-off version of the yeast-based product. To name the new cream cheese-vegemite blend, Kraft ran a competition, with the resulting name officially announced during last weekend’s Australian Football League Grand Final. From the 48, 000 entries, Kraft hopes ‘iSnack 2.0‘ will bring the Australian long-time favourite into pantries of the younger iPod/phone-Apple-consumer generation.
Like Vanilla Coke and Fanta Cherry, changes to many long-time favourites often meet with large contention. Only four days after Kraft’s iSnack 2.0 announcement and Australian t-shirt company Epicfailstore.com have already released their view on the product;
It will be interesting to see Kraft’s response to the online banter, with some bloggers already touting iSnack 2.0 as the lamest name ever.
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Well, the story goes on! Here’s the latest from Ad Age. http://adage.com/globalnews/article?article_id=139327
September 30th, 2009 at 11:34 am
Thanks Jerry. Can’t believe Kraft is still keen on the name.
September 30th, 2009 at 7:00 pm
They’re not, it’s just been canned.
October 1st, 2009 at 3:03 am
yep, isnack 2.0 is no more…
http://mumbrella.com.au/kraft-we-admit-the-new-vegemite-name-sucked-and-were-changing-it-9997
try again!
October 1st, 2009 at 3:22 am
Whoa that was quick.
October 1st, 2009 at 4:03 am