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(Pics) Selfridges London Displays ABCs of the Future

(Pics) Selfridges London Displays ABCs of the Future

By Caleb Kramer on September 16, 2009

To celebrate its 100 year anniversary, London’s Selfridges department store jumped a century into the future, to the year 2109. Windows are wrapped with the entire alphabet, each of the twenty six letters have a futuristic product on display including zero gravity paint and an infinity bin. Wieden + Kennedy also opened up the idea for the letter X to the general public to vote on, the winner: xtra hours in the day clock.

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