menu

Making it Fun to Take the Stairs Instead of the Escalator

Making it Fun to Take the Stairs Instead of the Escalator
culture

"Can we get more people to choose the stairs by making it fun to do?" This is the question posed by a group in Stockholm, Sweden who converted the stairs of a subway exit into a giant piano.

Sean Leow
  • 12 october 2009

“Can we get more people to choose the stairs by making it fun to do?” This is the question posed by a group in Stockholm, Sweden who converted the stairs of a subway exit into a giant piano. The answer to the question is an overwhelming “yes” as a reported 66% more people chose the stairs over the adjacent escalator. The project is part of “The Fun Theory” initiative of Volkswagen. Previous projects include adding speakers to a park garbage can that makes throwing away trash sound more dramatic and fun.

Watch a clip of the stairs below.




[via Geekologie]

+#culture
+#design
+#technology
+Automotive
+culture
+Design
+Electronics & Gadgets
+elevator
+Entertainment
+Environmental / Green
+Europe
+exercise
+Fun
+Health
+Sports & Fitness
+stairs
+Sweden
+technology
+volkswagen
TREND REPORT


NEW: ENTERTAINMENT DEBRIEF
Media in the age of omnipresent tech


DOWNLOAD NOW

PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

Food february 17, 2017
Social Media february 17, 2017
No search results found.