(Video) Magazine Drawn Entirely with BIC Pens
TBWA Uruguay recently produced an issue of Freeway Magazine in which all the pages were redone using only BIC Pens. In a time when magazines are struggling to collect advertising money and clients need the guarantee that their message will get enough exposure in print media, it’s an effective integration of editorial content and advertising.
Watch the video below to see how TBWA Uruguay took an unconventional approach to promote BIC Pens.
[ Via Adverbox]
Recent Articles By Aziz Ali 
Focusing on trends in the Middle East & Asia, +Aziz (Plus Aziz) is a regular contributor to PSFK. He is a Senior Trends Analyst at FATHOM+HATCH and founding musician of The World Music Parade. His personal interests encompass strategy in advertising, culture jamming, innovation in architecture, statistics, design, digital culture... and music. Tweet @Plusaziz or email aziz@psfk.com
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| TOPICS: | Advertising, Branding & Marketing, Arts & Culture, Design & Architecture, Media & Publishing |
| TAGS: | advertising, art, bic, freeway magazine, hand drawn, marketing |
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