TBWA Uruguay recently produced an issue of Freeway Magazine in which all the pages were redone using only BIC Pens. In a time when magazines are struggling to collect advertising money and clients need the guarantee that their message will get enough exposure in print media, it’s an effective integration of editorial content and advertising.

Watch the video below to see how TBWA Uruguay took an unconventional approach to promote BIC Pens.

[ Via Adverbox]