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(Video) Realtors Transform Luxury Lofts Into Light Show

(Video) Realtors Transform Luxury Lofts Into Light Show
Advertising

Part art installation and part marketing gimmick, realtors in New York City have transformed a new building into a kinetic light show.

Kyle Studstill
  • 10 november 2009

This weekend, PSFK was tipped off to a series of light shows promoting the luxury lofts at 290 Mulberry in the Lower East Side. Each of the building’s eight full-floor lofts have been filled with an array of vividly colorful  spotlights. The result is a luminous display, illustrated in this video recorded by friend of PSFK, Floyd Hayes.

[image via Bowery Boogie]

+#advertising
+#design
+Advertising
+Art
+cities
+Culture
+Design
+Entertainment
+light show
+Lower East Side
+Luxury
+Marketing
+technology
+USA
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