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Crowdsourcing $300 Million To Buy Pabst Brewing Co.

Crowdsourcing $300 Million To Buy Pabst Brewing Co.
Advertising

Two ad agencies are testing the limits of brand loyalty by trying to crowdsource $300 million in funds to buy Pabst Brewing Co.

Francisco Hui
  • 28 december 2009

Two ad agencies are testing the limits of brand loyalty by trying to crowdsource $300 million in funds to buy Pabst Brewing Co.

According to the Chicago Tribune, ownership of the brewing company was entrusted to a non-profit charity when the owner Paul Kalmanovitz passed away. Because federal tax laws forbid non-profits from owning for-profit companies, Pabst is now looking for a buyer.

Through buyabeercompany.com fans have pledged over $70 million even though the site lacks details as to what happens when $300 million is pledged and how ownership would be handled.

+#advertising
+#culture
+Advertising
+Beer
+brands
+crowdsource
+culture
+Customer retention
+Innovation
+USA
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