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Crowdsourcing $300 Million To Buy Pabst Brewing Co.

Two ad agencies are testing the limits of brand loyalty by trying to crowdsource $300 million in funds to buy Pabst Brewing Co.

Francisco Hui
Francisco Hui on December 28, 2009.

Two ad agencies are testing the limits of brand loyalty by trying to crowdsource $300 million in funds to buy Pabst Brewing Co.

According to the Chicago Tribune, ownership of the brewing company was entrusted to a non-profit charity when the owner Paul Kalmanovitz passed away. Because federal tax laws forbid non-profits from owning for-profit companies, Pabst is now looking for a buyer.

Through buyabeercompany.com fans have pledged over $70 million even though the site lacks details as to what happens when $300 million is pledged and how ownership would be handled.

Thinking...