Crowdsourcing $300 Million To Buy Pabst Brewing Co.

Two ad agencies are testing the limits of brand loyalty by trying to crowdsource $300 million in funds to buy Pabst Brewing Co.

Two ad agencies are testing the limits of brand loyalty by trying to crowdsource $300 million in funds to buy Pabst Brewing Co.

According to the Chicago Tribune, ownership of the brewing company was entrusted to a non-profit charity when the owner Paul Kalmanovitz passed away. Because federal tax laws forbid non-profits from owning for-profit companies, Pabst is now looking for a buyer.

Through buyabeercompany.com fans have pledged over $70 million even though the site lacks details as to what happens when $300 million is pledged and how ownership would be handled.

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