(Pic) Nike Encourages Physical Philanthropy With Unique Ad
A Nike display in Argentina encourages passersby to contribute collectively to the United Nations Children’s Fund while engaging in fitness and outdoor activity. Translated, the display reads
“Training for the 10k doesn’t only help you. For each kilometer run, you will be helping UNICEF. Sign up at nikecorre.com”
[via Creative Criminals]
Recent Articles By Kyle Studstill 
Kyle Studstill is a regular contributor to PSFK.com. Kyle works as a consultant working at the New York office of PSFK. His background is in analysis, from the analysis of cultural and technological change, to analysis of consumer and human insight, to military intelligence analysis with the US Intelligence and Security Command. Kyle loves the future, much like O'Brien from Orwell's Nineteen Eighty-Four.
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| TOPICS: | Advertising, Branding & Marketing, Sports & Fitness, Youth |
| TAGS: | advertising, community creation, crowdsourcing, nike, unicef |
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