(Video) Understanding Our Risky And Cautious Sides
David Spiegelhalter, Professor of the Public Understanding of Risk at Cambridge University, studies how risk plays a role in the decisions we make. In his video Professor Risk, he describes the interplay between our risky and cautious sides, and gives some insight on how people come to strike a balance between the two.
Watch the video below:
[via FlowingData]
Recent Articles By Kyle Studstill 
Kyle Studstill is a regular contributor to PSFK.com. Kyle works as a consultant working at the New York office of PSFK. His background is in analysis, from the analysis of cultural and technological change, to analysis of consumer and human insight, to military intelligence analysis with the US Intelligence and Security Command. Kyle loves the future, much like O'Brien from Orwell's Nineteen Eighty-Four.
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| TOPICS: | Environmental / Green, Finance & Money, Home & Garden |
| TAGS: | decision-making, irrationality, risk |
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