menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Shaun White’s High Performance Jeans

Shaun White’s High Performance Jeans

Gold medal winner Shaun White, and other members of the US Olympic Snowboard team have been seen wearing what looks like worn-in denim jeans on the slopes.

Dan Gould

Gold medal winner Shaun White, and other members of the US Olympic Snowboard team have been seen wearing what looks like worn-in denim jeans on the slopes.

Burton lets us know that their very convincing “jeans” area actually made of a waterproof, breathable GORE-TEX fabric. It’s an interesting kind of camouflage that intentionally tones down the high-tech nature of the performance gear.

Burton

{{post.author_display_name}}
  • {{post.date_formated}}
{{post.author_display_name}}
  • {{post.date_formated}}
Read More Tap to Expand
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs presents
The Future of Retail 2015

A Manifesto To Reinvent The Store