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Visualizing Event Buzz With An Interactive Installation

Visualizing Event Buzz With An Interactive Installation

By Kyle Studstill on February 5, 2010

In collaboration with Sony Ericsson’s Hopper Invasion campaign this past September in the UK, the interaction designers at Tinker.it constructed a grid of inflatable ‘hoppers’ that were each connected to air pump devices. Fans of the event were encouraged to use the hashtag #prompt while tweeting what creative things they would like to do if they had hundreds of hoppers; these tweets triggered the inflation of the hopper grid, resulting in a real-space visualization of online activity associated with the event.

Tinker.it

Kyle Studstill

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Kyle Studstill is a regular contributor to PSFK.com. Kyle works as a consultant working at the New York office of PSFK. His background is in analysis, from the analysis of cultural and technological change, to analysis of consumer and human insight, to military intelligence analysis with the US Intelligence and Security Command. Kyle loves the future, much like O'Brien from Orwell's Nineteen Eighty-Four.

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TOPICS: Electronics & Gadgets, Web & Technology
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