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Autumn Calendar Automatically Tears Off Its Own Pages

Autumn Calendar Automatically Tears Off Its Own Pages

Stihl needed an inventive business gift to promote its new line of leaf blowers and Euro RSCG Germany delivered.

Kyana Gordon

Stihl needed an inventive business gift to promote its new line of leaf blowers and Euro RSCG Germany delivered. The agency conceived the Stihl Autumn Calendar 2010, the first of its kind to tear of its pages automatically. Fusing elements of nature, technology and brand awareness — the calendar symbolizes the effectiveness of leaf blowers each day of fall. The calendar spans from September 23- December 21.



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