Ad Agencies As Product Developers: iPad Case
In another example of how ad agencies are competing as product developers, Goodby Silverstein & Partners has designed a custom case for Sprint Wi-Fi enabled devices, like the iPad or Nook. The case’s key differentiating feature – on Sprint’s behalf – is a pocket for Sprint’s Overdrive 3G/4G Mobile Hotspot, which allows users to access a high speed connection on any wi-fi device from almost anywhere.
Sprint will be giving the 4G Case away at Best Buy stores in Sprint 4G markets beginning April 17.
[via Creativity Online]
Recent Articles By Paloma M. Vazquez 
Paloma is a regular contributor to PSFK. She is also a brand/digital strategist and curious soul. She loves spotting patterns, photographing food, and words. Wanderlust may just be her favorite.
Daily Ideas & Inspiration Email