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IKEA Patrull Air Purifier

IKEA demonstrates that it can refresh electronics design in product areas that lack imagination.

Piers Fawkes, PSFK
Piers Fawkes, PSFK on April 5, 2010. @piers_fawkes

IKEA demonstrates that it can refresh electronics design in product areas that lack imagination. In the air purifier where most options look like a Dubai tower, the Swedish retailer uses playfulness to create something that can sit happily out of sight or in plain view.

IKEA

Thinking...