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A Physical Anchor For The Digital: Delorean Pre-Releases New Album As A T-Shirt

A Physical Anchor For The Digital: Delorean Pre-Releases New Album As A T-Shirt

A pop music group pre-launches its new album in an interesting way.

Naresh Kumar

Spanish pop group, Delorean, has a unique launch campaign for its new album Subiza. Delorean’s fans need not wait until summer to get their hands on the new record; they can get an instant mp3 download of the album once they buy a brand new Delorean T-shirt from Matador Records.

Delorean will be doing shows all over Spain and US to support the Jun 8th release of Subiza.

Delorean

[via PitchFork]

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