Samsung’s 3D Projection & YouTube Takeover
In the spirit of BMW’s 3-D “Joy” event in Singapore, Samsung introduced a commercial 3D projection onto the historic Beurs van Berlage building in Amsterdam, to promote the brand’s new 3D LED TVs. Starting June 7th, the projection was integrated into the first game-take-over on YouTube, where a seemingly-standard video of the projection is superseded by a graphic of the YouTube page cracking, as butterflies start flying out of the projection. A video game ensues, in which you rack up points by clicking on the butterflies, and the new dimension of Samsung 3D takes over the page.
We found this to be a visually engaging interactive campaign that utilizes gaming and 3D in order to embody the key characteristics of Samsung’s product. That said, we also expect to see more brands using 3D projections in order to gain visibility, press and a social “hook” by which to facilitate a campaign becoming viral.
Watch below:
Recent Articles By Paloma M. Vazquez 
Paloma is a regular contributor to PSFK. She is also a brand/digital strategist and curious soul. She loves spotting patterns, photographing food, and words. Wanderlust may just be her favorite.
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