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A Venting Room At The Mall

A Venting Room At The Mall
Retail

A bizarre retail concept gains traction in China.

Plus Aziz
  • 16 july 2010

A mall in Shenyang China opened a store where its customers pay to vent frustrations by breaking, smashing, and vandalizing all kinds of domestic objects. Interestingly, the store is for women exclusively, giving a strong clue to its larger social purpose, and it contains several rooms (i.e. living room, bedroom, and the kitchen space is coming soon). The manager was quoted in saying, “women can come here to feel like they are in their own homes but without any limitations, and they can break anything here”.

In terms of demographics, the store regularly sees college students and white collar workers. The common source of their frustration is anything from job hunting to relationship problems. It would be interesting to see this “retail” concept manifest in other cultures where there might be even more restrictions on the lives of women than in China.

People’s Daily Online: “Women-only frustration venting store opens in Shenyang”

[via Boing Boing]

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