Popular YouTube music group transforms poignant, live news rant into a viral video sensation and chart-topping hit.
Well known for their expertise in YouTube videos that ‘auto-tune’ the news, The Gregory Brothers have risen to the top of a niche genre by setting somewhat dry or bland news segments to catchy rap beats while layering in synthesized rhythms and playback. One of their more recent videos, ‘Bed Intruder Song’ has not only gone extraordinarily viral on YouTube (10.6 million hits as of this post), but has crossed over and climbed to the #3 spot on the iTunes R&B charts as well. This particular song is notable for two primary reasons: 1, its very serious context and subject and 2, the fact that the artist, Antoine Dodson, is equally sharing in the profit generated from sales. The video itself is based off of this local news story out of Huntsville, Alabama. In a recent Wired article about the song’s success, Michael Gregory explains the thinking behind this new collaborative direction:
We’re really breaking ‘unintentional singing’ ground, so we’re trying to set precedents by making it so that Antoine, or whoever that artist might be in the future, has a stake not only as an artist but as a co-author of the song…He wrote the lyrics, he’s the one who put it out there. What we’re doing on iTunes and on any other sales, we’re splitting the revenue after it gets through Apple down the middle.
[via The Lede]