Measuring Balloons: Story Worldwide Responds To PSFK Future Of Health Report

Measuring Balloons

Use simple, everyday balloons as a method of measuring liquids for rehydration (such as sugar, salt & water) and also for liquid medicines. The balloons would have markings on them that would have been pre-measured by medical experts. They can be distributed with simple instructions so as people in need can simply see what they need to add to the balloon and then drink it. Balloons offer a simple, cost effective and sterile solution.

PSFK’s Future of Health Report shines a light on innovation occurring within the health and wellness space around the world. This document brings together both literal and lateral inspiration to provide a framework within which businesses can begin to contemplate the issues facing UNICEF and community health workers. These issues include limited resources, technological constraints, lack of health education, and limited access to timely and relevant health and wellness information.

In an effort to start this exciting conversation, PSFK challenged advertising and design agencies from around the world to react to the Future of Health report. They were tasked with developing concepts in the form of products, services or communications that addressed one or more of the needs set forth by UNICEF. The end result of this initial phase of ideation is more than 40 innovative concepts.

The following ideas are from Story Worldwide. The agency has responded with eight ideas; one concept, three products and four services. The full response is available for download on request here.

PSFK Future Of Health Report