Nike Sportswear’s Destroyer Burrito
Nike Sportswear partnered with Portland’s Koi Fusion to celebrate Musicfest NW – and fans of both brands – by surprising them with a free jacket packaged in the form of a burrito. Fans and followers of @nikesportswear and @koifusionpdx on Twitter received messages discussing a new menu item, the Destroyer Burrito. They were instructed to request the Destroyer at the Koi Fusion truck near Portland State University on Tuesday, September 7th. The results of the collaboration are captured in this video.
We loved that this activation, originating via social media, was just a fun way to surprise and celebrate fans of both brands – in their home turf – with a product that was free to the customer. And in Portland – you always need a jacket.
[via HypeBeast]
Recent Articles By Paloma M. Vazquez 
Paloma is a regular contributor to PSFK. She is also a brand/digital strategist and curious soul. She loves spotting patterns, photographing food, and words. Wanderlust may just be her favorite.
Daily Ideas & Inspiration Email